We’re in this business to be a part of movies like this.” It’s simultaneously classical and contemporary with a prescient handle on what’s happening today. “Julius has developed the kind of psychological thriller you rarely see get made anymore, addressing issues of race, class and identity,” said Neon CEO and Founder Tom Quinn ahead of the title’s weekend roll out. Moviegoers were about 59% female and 41% male. Neon reported Sunday that writer-director Julius Onah’s Luce’s exits showed “broad appeal,” with a 28% African-American audience and about a 50/50 split between crowds over and under 40 years-old. The Sundance title by Lulu Wang grossed over $2.4M in 409 theaters, averaging a robust $5,939 for the Mandarin and English-language feature. A24’s The Farewell, meanwhile, landed comfortably in the top 10 this weekend, while being in far fewer theaters than the studio titles. Sundance psycho-thriller Luce lead the pack with a $132,916 start in five locations, grabbing a $26,583 per theater average for the Neon/Topic Studios release in the three-day estimate, while not far behind was IFC Films’ The Nightingale for $40,082 in two theaters and a $20,041 PTA. The weekend has had a sizable crowd of specialty newcomers, though as summer begins its sunset, it appears some audiences are going beyond the big studio brouhaha.
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